ASU Senior Exhibit Poster Design

ASU Senior Exhibit Poster Design This poster was created to promote the senior exhibition for the Arizona State University design program, centered around a single word or phrase that encapsulated our graduating class. The show focused on work addressing social issues, highlighting the power of design as a tool for awareness, change, and storytelling. The […]

Feel Gorgeous Skincare

Feel Gorgeous Skincare For this project, I was assigned two letters and challenged to create a fictional company built entirely around them. I developed a brand concept, designed a custom logo, and expanded the visual identity through color, typography, and style direction. The final branding package included mockups that showcased how the identity could come […]

Coffee Roaster Re-Design

Coffee Roaster Re-Design In this project, I explored structural packaging design by selecting an existing product and deconstructing its physical packaging to analyze its construction. I carefully took apart the original package to study the dieline, then recreated it digitally with accurate fold lines, cut lines, and production-ready specifications. After finalizing the dieline blueprint, I […]

Pure Squeeze Juice Company

Pure Squeeze Juice Company This project challenged me to create a fictional company and develop a cohesive visual identity from the ground up. I designed the logo, selected a distinct color palette and typography, and applied the branding across custom packaging. The final deliverables included a fully rendered product package along with an in-depth dieline […]