Pure Squeeze Juice Company

This project challenged me to create a fictional company and develop a cohesive visual identity from the ground up. I designed the logo, selected a distinct color palette and typography, and applied the branding across custom packaging.

The final deliverables included a fully rendered product package along with an in-depth dieline blueprint that demonstrated structural design, fold lines, bleed areas, and layout precision, ready for real-world production. This project highlights my ability to combine creative storytelling with technical packaging design skills.